Forever Classic 2CA, a cherished commercial radio station in Canberra, boasts a rich legacy dating back to 1931. With a dedicated listener base of local businesses, it serves as a platform for their advertising needs. Recognised for its established brand identity, 2CA thrives on fostering lasting relationships with clients through personalised interactions and innovative approaches.
Choosing the right product
In the pursuit of enhancing customer engagement, 2CA consistently goes the extra mile. During monthly visits to clients, their radio sales representatives deliver thoughtful gifts, transcending the conventional sales dynamic. These interactions facilitate relationship-building beyond transactions, emphasising the importance of client satisfaction.
Seeking distinctive and functional branded merchandise, 2CA set its sights on creating a lasting impression. The aim was to offer a unique gift that resonated with the brand’s identity and provided genuine utility to the recipients. The challenge was to find an item that seamlessly combined novelty with practicality, enhancing the bond between the radio station and its valued clients.
Delivery and presentation
The Bamboo Weather Station emerged as the perfect solution. A unique and practical choice, the weather station ensures repeated use, leaving a lasting imprint on clients’ daily routines. The dual purpose of the station—providing weather updates while subtly showcasing the 2CA logo—bolsters brand recall each time it’s consulted.
The Bamboo Weather Station’s incorporation into 2CA’s engagement strategy was met with enthusiasm. It presented a tangible demonstration of the radio station’s commitment to enhancing clients’ experiences beyond the airwaves. The substantial logo display area ensured that the 2CA brand stayed prominently in clients’ view, fostering brand affinity.
Customer Feedback
With the Bamboo Weather Station, Forever Classic 2CA achieved the desired balance between uniqueness and practicality in their client interactions. By choosing a product that resonated with clients’ daily lives, they not only strengthened their brand association but also showcased their commitment to providing value beyond the ordinary.
Their feedback.
“That’s a great idea and it looks superb, thanks REP Merch.”
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